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Cambridge IGCSE™ and O Level Business Studies Revised Third edition Coursebook Cambridge Elevate enhanced edition (2 years)

Cambridge IGCSE™ and O Level Business Studies Revised Third edition Coursebook Cambridge Elevate enhanced edition (2 years)
AUTHOR(S):
Mark Fisher / Veenu Jain / Medi Houghton
REGION:
Australia & New Zealand
LEVELS:
Year 11 / Year 12
SUBJECT AREA:
International Education
ISBN:
9781108441759
PUBLICATION DATE:
04/07/2018
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This title includes the following components
Cambridge Elevate
Title information
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Contents
The complete series
About the authors

This Cambridge Elevate enhanced edition contains exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. This digital resource contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.

Cambridge Elevate
Cambridge Elevate
Our Cambridge Elevate enhanced editions contain extra subject-specific digital content to engage your students, develop their understanding and accelerate their learning. With teachers and students in mind we carefully consider which concepts and learning objectives are hard to understand and would benefit from extra digital content.

Introduction
Section 1. Understanding business activity: 1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Exam-style case study, Section 2. People in business: 6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication
Exam-style case study
Section 3. Marketing: 10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy
Exam-style case study
Section 4. Operations management: 15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions
Exam-style case study
Section 5. Financial information and decisions: 19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts
Exam-style case study
Section 6. External influences on business activity: 24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy
Exam-style case study
27. Preparing for assessment
Glossary
Index
Acknowledgements

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Mark Fisher
Veenu Jain
Medi Houghton
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